Microsoft were looking for a new brand refresh of all their ANZ collateral in timing with the arrival on their newly appointed managing director. The ident was to include reference to Australia and New Zealand and have all visual communications in a cohesive look with some variations for different applications.
APPROACH
Evie Group developed a new brand visual. This was to be modern, fresh, and future forward. The base was built around a graphical map representation of Australia and New Zealand countries in a series of diagonal lines.
A tonal colour palette in purple, blues and pink was created with a series of varied gradients. Light and dark theme options were built for versatility of use across different applications.
The ident has been applied to PowerPoint & OFT templates, internal comms, print assets, media wall, digital illustrations and more.
ClientMicrosoftServicesArt Direction, branding and identity, template design, print design
