The client’s brief was to design a fun, sophisticated and unisex logo design for new children’s clothing line; Alfaberry. Outputs were to include a full logo and motif/badge to use across all branding collateral for digital, print, clothing labels, swing tags and packaging.
APPROACH
A bold serif in lowercase was selected for the logo for its friendly approach. The playfulness of the typeface with the r intertwining into each other represents the cheekiness of children. This was paired with a sophisticated emerald green colour palette for universal appeal.
Following this, a style guide with brand guidelines was created to allow for consistency in brand style and art direction for all future visual communications.
ClientAlfaberryServicesBranding, Identity, Logo DesignYear2016
