AWS PACE:CON 2025 – Prototyping and Cloud Engineering conference held in Seattle, USA. We were tasked at art direction, providing concept designs and the overall final event visual identity design, style guide, digital and print design assets for the event.
APPROACH
The brief was to utilise building blocks, technology, AI and be on AWS brand. The main visual created used a series of abstract stacked pebbles/soft contoured shapes to reflect this blend of AI and engineering.
The style guide and art direction included all motif assets, a complementary colour palette and series of gradients, typography and example layouts showcasing how to execute the event branding visual across all communications.
An event branded PowerPoint template was created for speaker content presentations along with digital assets for web banners, social, and print material for merch hoodies and event lanyards for guests.
ClientAWS ServicesArt Direction, Identity Design, Digital & Print Assets
Sample pages from style guide and PowerPoint template.
