Black Kite Partners – Logo design, branding and identity

ABOUT
Black Kite Parners are a leading private investment firm partnering with technology & healthcare businesses with clear growth potential. They engaged Evie Group to develop their logo, visual indentity and branding design for the launch of their new company.

APPROACH
To stand out in this industry, the branding needed to be unique, bold and timeless while appealing to their primary clients of investors, tech CEOs and professionals.
Taking reference from the black kite bird and core brand values of growth, soar higher, fly together and built to last, a bold weight logo created and paired with a custom double chevron motif. This motif extends the brand expression in an abstract bird visual when used on it’s own.

The visual brand uses a core base of black and white, complemented with accents in a natural colour palette with tones of soft greens, blues, warm earthy browns and greys. The colour use is extended through photography of detailed textures and natural elements drawing from the same accent colour palette.

Following the creation of the new company visual identity, we developed a comprehensive brand guide including brand use, typography, colour palette, all logo assets, digital backgrounds, social media icons and banners, email signatures as well as a company PowerPoint and Word templates.

ClientBlack Kite PartnersServicesArt direction, logo design, branding and identity, template design, print design