Event identity design for bp’s annual Australian and New Zealand retail conference – bp DARC 2023. Tagline was to incorporate the theme of change for Today, Tomorrow, Together.
APPROACH
The chosen concept was inspired by the inclusion of the stunning natural environment of Port Douglas where the event was held. This included layered elements of typography set within striking landscape and oceanic photography for added depth, colour, movement, and interest.
Outputs for the three-day conference event included conceptual art direction and design utilising local flora and fauna from Port Douglas locale, digital screen content for presenters, awards show design and print collateral.
ClientSeamless EventsServicesArt Direction, Ident Design, Presentation Design, Digital & PrintYear2023
