ABOUT
Event identity design for bp’s annual Australian and New Zealand retail conference held in Dubai – bp DARC 2024: Transformation Realised.
APPROACH
The chosen concept was inspired by the inclusion of the natural environment coupled with technology and innovation from the city of Dubai. This included layered elements of photographic imagery, landscapes, textures and materials in five themed colourways, coupled with movement for interest.
Outputs for the three-day conference event included conceptual art direction, digital screen content for all presenters and breakout sessions, awards show design and print collateral of signage, invites, agendas and name tags.
