Corporate Mental Health Alliance Australia (CMHAA) is a non-profit organisation. They work with industry leaders to promote better workplace mental health across many industries. CMHAA needed a brand refresh to better showcase the work they were doing within Australian workplaces. This had to tie in with the UK corporate look but be something more vibrant and eye-catching.
APPROACH
Keeping the existing CMHAA orange, we added in a complementary electric blue to bring vibrancy and boldness to this brand look. Geometric shapes, patterns and colour tones were also used to create interest, depth and movement. The shapes all work within each other representing how achieving good mental health in the workplace is a team effort.
Outputs included brand guide, social media templates, digital banners, PowerPoint template, showreel and content design for events.
ClientCorporate Mental Health Alliance Australia (CMHAA)ServicesArt Direction, Digital Design, Template Design, Digitial Banners, Branding & IdentityYear2021
