We worked closely with Creata to visually translate their methodology of PLAY. The client wanted something modern, playful but not childish. The logo needed to work with their different clients as well as their existing corporate branding.
Approach
The PLAY logo design and branding were transformed into a bright colour palette with a series of tonal gradients. Complementary image colour treatments were created along with animated logos to complete the brand visual identity.
Results
A detailed brand guideline document was designed to provide a consistent standard for all digital and print material to follow. Following this, Creata’s website was designed in reflection of the PLAY branding. This site showcases the meaning and functionality behind the PLAY methodology and samples of their work.
ClientCreataServicesBranding & Identity, Art Direction, Digital DesignYear2019
