HAYS recruitment annual awards were do be designed as a Netflix experience to include multiple screen idents and play on on demand screening. The event was held in a cinema as well as live streamed to all their employees.
APPROACH
We developed HAYS ident with reference to Netflix to carry across to digital and motion design assets as well as print items. Parody of popular shows were made in conjunction with a developer for the online segments.
At the cinema location, the combined branding appeared on popcorn boxes, drinks cups, movie tickets with stubs, all a part of the HAYS cinema experience.
