Creation of the event identity for Hyundai’s ‘Bold Smart Moves’ dealer launch for the new Santa Fe 2018 in Byron Bay. The event theme needed to work across all digital and print media associated with the event including presentations, signage, awards and way-finding.
Approach
Our identity used bold typography in line with the name of the dealer launch, ‘Bold Smart Moves’. This approach aimed to generate excitement and suspense by using a black background that contrasted with the headlights of the car.
Results
We created the event lock up, animation of the theme and all supporting digital, print and presentation material including the phone app screen design, eDMs, website banners, event signage, large scale print banners, and video loops for all car models showcased at the event.
ClientHyundai | theEarServicesBranding & Identity, Art Direction, Event Design, PowerPoint Design, Digital Design, Print Design Year2018
