The brief was to design an Operations Staff Manual. This needed to be co-branded to encompass two brand’s visual identity into a single unified training document for Indu & Mejico.
APPROACH
Creative use of visual imagery, infographics, typography and layout were executed to produce a stylish and interesting staff training operations manual. We used the brand hero green present in the Indu logo and the patterns in Mejico’s logo to pay homage to both brands’ visual identities.
We successfully designed an Operations Staff Manual that reflected both brand styles in a unified document.
