Briefed with the statement from Kia: “Dust settles. We don’t”. is the theme for their National Dealer Conference. The ident was to set an exciting visual for the launch of Kia’s first ute down under named the Tasman, as well as work with Kia’s branding.
APPROACH
Sand based visuals that grew and expanded were coupled with Kia’s dark brand identity to create the hero event conference ident working on the idea of the dust not settling. Variations on the sand movement, composition and gold highlights were used to extend this across all event collateral. This included animated loops for presentation content, online platform registration setup, email invites, digital signage, animated presentation content for all keynote speakers, print signage for the venue including vinyl decals, name tags, directional signage and menus.
Presenter content was created in PowerPoint and included animated infographics, icons, typography and a range of background looping videos for the main holding design, speaker titles and key focus discussion points.
ClientKia ServicesArt Direction, Ident Design, Presentation Design, Digital & PrintYear2024
