We worked closely with Kia to design a virtual launch event for the new Stonic car, targeted to media and dealerships. Stakeholders include the leadership team, the marketing team and the AV production crew.
Approach
The event identity was to have a bold premium look & feel that is aligned with the Stonic creative development and target market.
Results
An edgy and youthful rebel identity was developed, along with all broadcast event assets. With yellow and bright peach as the recurring theme colours complementing the bright blue car, it was a striking contrast that invoked a sense of energy. The assets created include animated bumpers, custom lower thirds, countdown timers, website platform assets and stage graphics on LED panels. All presenter content was designed and animated. This was a smooth end to end delivery.
ClientKiaServicesWeb broadcast design, Digital content design Year2021
