Kia Tasman Ute Launch

ABOUT
The unveiling of the Kia Tasman. The ident was to set an exciting visual for the launch of Kia’s first ute down under in Tasmania.

APPROACH
A series of varied rugged landscape imagery and video footage were used coupled with Kia’s brand identity to create the event conference visual. Looping background videos became the backdrops to the three Tasman utes used in the event space and for the media walk around. The ident design extended to online platform registration setup, email invites, digital signage, animated presentation content for keynote speakers, print signage, and event name tags.

Presenter content was created in PowerPoint and included animated infographics, icons, typography and a range of background looping videos for the main holding design, speaker titles and key focus discussion points.

ClientKia ServicesArt Direction, Event Ident Design, Presentation Design, Digital & PrintYear2024