Lexus’ annual dealer event to showcase the year in review and upcoming plans for their dealerships. Working with Lexus’ unique brand style, we had total creative freedom to design the visual identity and content for their National Dealer Conference broadcast event.
APPROACH
The visual identity followed a minimalistic design with sparring use of Lexus’ trademark orange line. A wide range of infographics and visual data was used to communicate the information rather than bodies of text. We transformed each of the presenters’ speech notes and ideas into animated graphical content.
The design was rolled out into broadcast assets that included an animated intro bumper, lower thirds and looping video LED walls for the studio backdrop.
