We were asked to art direct, storyboard and animate an informative video in an easily understandable story for Oracle to explain a topic that was technical and complex.
APPROACH
Our approach was to use interactive elements that popped up when more information was needed. This helped to have a clear narrative but also maintain the integrity of the design to be simple, uncluttered and minimalistic.
The minimalistic nature of the design allowed Oracle to showcase their capabilities via an 8 minute video and was very successful in what they wanted to achieve. The ROI on this piece was very high as the visuals allowed the breakdown of potential problems that could be solved in a clear and logical way.
ClientOracle | George P. JohnsonServicesArt Direction, Content Design, Presentation Design, Digital Design Year2020
