Veritas Events is a dynamic Sydney based full-service event management agency. They engaged Evie Group to develop their new logo design and company branding for the Australian office. This new branding needed to tie in with their parent company BI Worldwide, but still be bold and creative for Veritas Events’ use.
APPROACH
A wholistic approach was taken in developing a new visual identity for Veritas Events branding that would work as a standalone brand as well as tie into their parent company.
The hero accent orange was carried through from BI Worldwide. To extend this colour palette, a second complementary accent in blue was added as well as tonal colours in the orange and blue colour ways. The boldness was paired with an almost black and some gradients for co-branding.
As part of the Veritas Events branding, a new primary logo was created using a bold, geometric typeface with overlapping elements created in the letters v & e. Variations of the logo included the co-brand lock up with BIW as well as secondary horizontal and stacked logos and motifs for extensive use across all applications.
Following the creation of the new company visual identity, we developed a comprehensive brand guide including brand use, typography, colour palette, all logo assets, digital backgrounds, social media icons and banners, email signatures as well as a company PowerPoint template.
ClientVeritas EventsServicesBranding & Identity, Art Direction, Presentation DesignYear2023
