Working with Kia on their annual event identity for their partnered events with the Australian Open.
Approach
Kia’s new rebrand includes a logo that is has a rhythm-like quality with the letters combined to create a continuous line. Our design for this event identity continued this sense of rhythm in Kia’s rebrand with the main graphic being a dynamic and organic circle that represents the impact point of a tennis racket to a ball.
Results
We applied the event identity to all platform digital assets including invite, RSVPs, printed name tags, itinerary and key card sleeves for Kia’s guests.
ClientKia ServicesBranding & Identity, Art Direction, Digital Design, Print DesignYear2022
