Creation of a new visual identity for Microsoft’s Digital First Selling. Using Microsoft’s brand colours, an electric blue was chosen as the base and is complemented with bright accent colours.
APPROACH
This design is inspired by a digital representation of binary code of 1’s and 0’s. The dots and dashes work in a design sequence to create pattern, structure and emphasise visual elements with typography, data and imagery. There is a level of energy, movement and versatility created with colour and shape elements.
Folloing the ident design, Evie Group also created a comprehensive brand guide along with supporting collateral of OFTs templates, PowerpPoint template, GIF animations and infographics.
ClientMicrosoft Australia ServicesBranding & Identity, Art Direction, Digital Design
