We were tasked to create a brand identity for a leading APAC C-suite consultancy, Provocate. This included logo design and creative assets for the company.
Approach
The branding direction we chose follows the modern ethos of the company. The logo uses a bold and friendly sans-serif that reflects the contemporary feel of Provocate. A bright and eye-catching colour palette was created to accentuate the impact of the logo and brand. Coral and deep navy are the hero brand colours that were complemented with a series of bold and tint accent colours for contrast and versatility in use of charts, diagrams and visual communications.
Results
Following the branding, we rolled out the branding by designing PowerPoint templates for company use.
ClientProvocateServicesBranding & Identity, Art Direction, Presentation Design Year2021
