We were tasked to create a a new brand identity for a leading APAC C-suite consultancy, Provocate. This included a new logo design, colour paletee and all creative assets for the company.
APPROACH
The branding direction we chose follows the modern ethos of the company. The logo uses a bold and friendly sans-serif typeface that reflects the contemporary feel of Provocate. A bright and eye-catching colour palette was created to accentuate the impact of the logo and brand with coral and deep navy as the hero accent colours. Complementary bright and tint colours extend the brand colour palette for contrast and versatility in use of charts, diagrams and visual communications.
Following the branding and identity design, company PowerPoint and Word templates were built for company use.
ClientProvocateServicesBranding & Identity, Art Direction, Presentation Design Year2021
